UI/UX Designer
Below is a case study for a project I am working on for an E-commerece website
IDA, also known as "KANI IDA" a Gambian entrepreneur, approached us for an e-commerce website for her growing business, Savory Seasoning & Spices. She sought to expand her market reach and establish an online presence. Understanding the significance of digital platforms, we eagerly undertook the project, aiming to create a tailored e-commerce platform reflecting IDA's Gambian heritage while effectively showcasing her range of seasonings and spices.
Our goal was to develop an e-commerce website for IDA's business, Savory Seasoning & Spices, that would expand her market reach while authentically representing her Gambian heritage. We aimed to create a user-friendly platform that effectively showcased her diverse range of seasonings and spices, empowering IDA to establish a strong online presence and drive sales growth.
March - Present
Figma
As the lead UX designer, I worked closely with a front-end and back-end developer to gather client requirements and ensure a seamless user experience. My responsibilities included conducting research, creating wireframes, and overseeing usability testing. Through this collaboration, we aligned the final product with the client's vision, facilitating project success and empowering IDA to achieve her business goals.
In the design process for Savory Seasoning & Spices' e-commerce website, we
followed a meticulous approach aimed at delivering a seamless user experience. Beginning with comprehensive client
discussions and research, we gained valuable insights into IDA's vision, brand identity, and target audience preferences.
Collaborating closely with our front-end and back-end developers, we translated these insights into intuitive interface
designs and smooth user flows.
Iterative wireframing and prototyping allowed us to refine the user experience,
ensuring each interaction was both engaging and efficient. Throughout the process, we conducted rigorous usability
testing, addressing any issues promptly to guarantee a seamless and intuitive browsing and purchasing experience
for Savory Seasoning & Spices' customers. Our design process was driven by a commitment to reflecting IDA's
Gambian heritage while delivering a functional and visually appealing e-commerce platform tailored to her business
needs.
Navigating the intricacies of e-commerce presented a series of challenges during the
development of Savory Seasoning & Spices' website. As my first foray into this realm, I encountered complexities in
designing user flows that seamlessly guided visitors from browsing to purchase. Balancing the diverse array of
products offered by IDA's business with intuitive navigation posed a particular challenge, requiring careful
consideration of categorization and search functionalities.
Additionally, ensuring a secure and efficient checkout
process while integrating payment gateways further added to the complexity. However, each obstacle became a
valuable learning experience, prompting me to delve deeper into the intricacies of e-commerce design and refine my
skills in user experience. Collaborating closely with the development team, I embraced these challenges head-on,
leveraging feedback and iterative testing to overcome hurdles and ultimately deliver a functional and user-friendly
e-commerce platform for Savory Seasoning & Spices.
As this project is still project is ongoing, The team and I continue to navigate the complexities of e-commerce as we develop the Savory Seasoning & Spices website. From designing user-friendly flows to integrating secure payment gateways, each hurdle presents a learning opportunity. Through collaborative efforts, we continually refine and shape a functional, user-centric platform tailored to our client's evolving needs.
With this being yet another experience for me, here are some things that I learned from this project so far